Apple CEO Apologizes for Maps

If you haven’t heard already—and that would be tough to get away with—Apple released its new iPhone 5 smartphone. There were weeks and weeks of hype and speculation building up to the release. The phone is definitely improved; there’s a larger screen, slightly better camera, it’s lighter, and it’s thinner. But not many people paid as much attention to the release of Apple’s new iOS6.

In the new iOS6, Apple has done something that took a lot of people by surprise; at the least, it made them a bit confused. Apple ditched the default Google Maps app for its own Apple Maps program. At first, things looked like this was a great change. Apple’s own website had stated:

“Designed by Apple from the ground up, Maps give you turn-by-turn spoken directions, interactive 3D views, and the stunning Flyover feature. All of which may just make this app the most beautiful, powerful mapping service ever.”

Those are bold claims for a service no one had really used yet. But once they started to use it, the criticism flew in. Apple has since rescinded the above quote, and in fact, they have apologized for the entire Maps app. Apple CEO Tim Cook himself wrote an open letter of apology to Apple customers.

Here are a few quotes from the letter:

“At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment.”

“The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.”

“Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.”

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