A few days ago, an Austrian daredevil broke a lot of records. Sponsored by Red Bull, the Red Bull Stratos project involved floating Felix up over 24 miles in the air. Unbelievable, right? That’s one of the many words we thought of when we read about and eventually watched the crazy jump.
The move by Red Bull to sponsor this record-breaking attempt is of course a great marketing ploy. But it also gave a person a chance to do something truly amazing that no human being has done before. Thanks to technology and social media, so many people have been able to see and read about this jump over the last week. We thought we’d share what some news outlets and even Felix have said about his jump.
“It’s like swimming without touching the water, and it’s hard because every time it turns you around you have to figure out what to do.” – Felix on what he said the jump felt like.
“Of course that is terrifying … I was frightened all the way down to regain control, because I wanted to break the speed of sound. And I hit it.” – Felix on the brief time he had no control during the fall.
“This is really about generating some buzz around a newsworthy event and doing so in a way that adds to the longstanding positioning of the brand that ‘gives you wings” – Forbes on the entire event.
“It’s pretty amazing that I can watch, live on my computer, a man riding a balloon to the edge of space so he can jump out of it. (hashtag)TheFuture.” – The Oakland Press
And probably our favorite quote from Felix:
“I wish the world could see what I could see, sometimes you have to go really high to see how small you are.”
Make sure you take the time today or as soon as you can to watch Felix’s jump. It’s truly amazing and you won’t regret watching such a feat!